This is Cris Guzman
I am an aspiring media professional with expertise in client relations, branding, team coordination, and strategic communication. I have extensive experience in the culinary sphere which is equipped with the knowledge of the industry. Through my experience I have gained strengths such as quality management, problem solving and collaboration. I am constantly seeking out opportunities for professional growth, expansion of my network and expertise in the PR role. I am a fast learner and critical thinker, eager to learn, acquire new skills and make a lasting contribution.
About Me
I’m an aspiring media and public relation professional with growing experience in client relations, branding, team coordination, and strategic communication. My background spans both the culinary industry and the communication field, giving me a unique perspective on quality management, and creating meaningful experience for a diverse audience. Though hands-on work in past environments. I have developed strengths in problem solving, collaboration, and attention to detail. These skills have translated directly into my PR writing, content creation, and project coordination.
At Cal State Long Beach, I have expanded those strengths into communication strategy, storytelling, and multimedia work across community events, non-profits, and motorsport culture.
I am continuously seeking opportunities to grow, connect and sharpen my craft. Whether that means building communication plans, capturing stories through writing and photography, or collaborating with teams to bring a project to life. As a fast learner and critical thinker, I’m dedicated to developing new skills and making meaningful contributions to every project I work on.
Experience
Media Branding (Public Relations)
Independent
2020- Present
Developments and implementation of strategic communication towards a designated target audience. Drafting press releases, blog posts, and social media content that would align to the brands tone or voice.Using media monitoring to assist with messaging analysis to ensure consistent messaging. (Previous Clients: ALLB Foundation, New Orleans Main Kitchen, Jazztuezdayz, Cooking with Dude, Zubi Production, and Talent Development)
Working Lead
2022 - Present
Walt Disney Company
Dinner Cook
2022 - Present
Walt Disney Company
A Dinner Cook ensures food quality, follows safety protocols, maintains cleanliness, complies with health codes, manages inventory, and collaborates with staff for efficient operations.
Being coordinated with day to day operations and supporting cast members while maintaining individual responsibilities. We are to maintain communication between management and staffing, ensuring goals and quality standards are consistently met. Also demonstrate a set of strong organizational skills by balancing leadership duties and personal contribution
Brand Representative
Abercrombie & Fitch
2020 - 2021
A Brand Representative engages customers, maintains store presentation, promotes products, assists with sales, upholds brand image, and ensures a positive shopping experience.
Education
Journalism Public Relations-California State University, Long Beach
2023 - Present
Undergraduate Film Production-California State University, Long Beach
2021-2022
Food Safety and Kitchen Safety-Training, Walt Disney Company
2021 - Present
Key Projects
The Assistance League of Long Beach Foundation- Crisis Communication Book
New Orleans Main Kitchen- Communication protocol
Jazztuezdayz- Campaign Planing
Developed a Comprehensive crisis communication guide outlining response protocols, stakeholder messaging, templates, and scenarios to strengthen organizational preparedness and protect public trust.
Created an internal communication framework that improves team coordination, clarifies channels of reporting, and establishes consistent standards for daily operations and customer interactions.
Designed a target promotional campaign that expands audience engagement through social strategy, content planning, event messaging, and community outreach.
Cooking with Dude- Personal Cooking Brand
Zubi Production- Outreach Campaign for Funding
Talent Development- Freelance Support for aspiring actors
Build a beginner-friendly cooking brand featuring approachable recipes, a warm visual identity, and mascot-driven concept aimed at making kitchen fun and accessible for students and young adults.
Developed an outreach strategy to support funding efforts, including donor messaging, media pitching, and community focused storytelling to increase visibility and attract supporters.
Provided one-on-one creative support for emerging actors, assisting with brand building, media readiness, and communication tools to enhance their professional portfolios and opportunities.